Our Story
From a small Chinese factory in 1981 to one of the world's top consumer electronics brands — this is the story of TCL.
Built on innovation, driven by curiosity
TCL was founded in Huizhou, China in 1981 as a cassette tape manufacturer. Over four decades of innovation, we evolved into a global leader in electronics — designing and manufacturing televisions, smartphones, tablets, sound bars, and home appliances used by millions of people worldwide.
Today, TCL is the #2 TV brand globally by volume. We operate manufacturing facilities across 30+ countries and sell our products in over 160 markets. Our growth is powered by a relentless focus on making cutting-edge technology accessible to everyone.
What We Stand For
Our values shape everything — from how we design products to how we treat our customers
We invest heavily in R&D — from our proprietary NxtPaper display technology to AiPQ Engine picture processing — to bring tomorrow's technology to your home today.
We believe premium technology should be within reach of everyone. Our products deliver flagship-quality experiences at prices that don't require a compromise.
We're committed to reducing our environmental footprint — through energy-efficient products, responsible manufacturing, and a long-term sustainability roadmap to carbon neutrality.
Bringing TCL to the US
TCL entered the North American market over a decade ago and has since become one of the fastest-growing TV brands in the US. With our direct-to-consumer approach, we eliminate middlemen to pass the savings directly to our customers — so you get more TV for your money.
Our US team is headquartered in Southern California, with dedicated teams for product, marketing, customer support, and retail partnerships. We're proud to serve millions of American households with the products they love.
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